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<article xsi:noNamespaceSchemaLocation="http://jats.nlm.nih.gov/publishing/1.1/xsd/JATS-journalpublishing1-mathml3.xsd" dtd-version="1.1" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><front><journal-meta><journal-id journal-id-type="publisher-id">SE</journal-id><journal-title-group><journal-title>Society and Economy</journal-title></journal-title-group><issn>2995-4959</issn><eissn>2995-4975</eissn><publisher><publisher-name>Art and Technology</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.61369/SE.9806</article-id><article-categories><subj-group subj-group-type="heading"><subject>Article</subject></subj-group></article-categories><title>直销行业保健品的消费者忠诚度—— 基于消费信任的视角</title><url>https://artdesignp.com/journal/SE/2/8/10.61369/SE.9806</url><author>江晓</author><pub-date pub-type="publication-year"><year>2024</year></pub-date><volume>2</volume><issue>8</issue><history><date date-type="pub"><published-time>2024-08-20</published-time></date></history><abstract>直销行业保健品的消费信任对消费者忠诚度有重大影响，其消费信任主要由消费者的特质、经营者的特质，以及两者之间的互动因素构成。消费者的特质包括信任倾向、个性、消费理性倾向等。经营者的特质包括被信任倾向、个性、品质以及专业能力等。互动因素包括先行因素、两者之间互动过程以及结果等。</abstract><keywords>消费者忠诚度,消费信任,直销行业,保健品</keywords></article-meta></front><body/><back><ref-list><ref id="B1" content-type="article"><label>1</label><element-citation publication-type="journal"><p>[1] 陈欣，叶浩生，行为博弈视野下信任研究的回顾[J], 心理科学，2009, 32, P 636-639.[2]Ulrich R O, Mark T G, Consumer loyalty to family versus non&amp;ndash;family business, The roles of store image, trust and satisfaction[J], Journal of Retailing and Consumer Services, 2009, 16, P248-259.[3] 钱旭潮，市场营销管理：需求的创造与传递[M]，机械工业出版社，2023, P 223-224.[4]Jason A C, Brent A S, Jeffery A L, Trust, Trustworthiness, and Trust Propensity, A meta&amp;ndash;Analysis Test of Their Unique Relationships With Risk and Performance[J], Journal of Applied Psychology, 2007, 92, P 909-927.[5] 丁如一，高确定性情绪（开心、愤怒）与低确定性情绪（悲伤）对信任的影响[J], 心理科学，2014 ,37 (05) .[6]Mayer R C, Davis J H, Schoolman F D, An integrative model of organization trust [J]，Academy of Management Review, 1995, 20, P 709-734.[7]McKnight D H, Cummings L L, Chervany N L, Initial trust formation in new organization relationship[J], Academy of Management Review, 1998, 23, P 473-490.[8]Menon, K. &amp;amp; Bansal, H.S.，Exploring consumer experience of social power during service consumption[J],International Journal of Service Industry Management,2007(1).[9]Jiang, Y. W., Zhan, L. J., &amp;amp; Rucker, D. D, Power and action orientation: Power as a catalyst for consumer switching behavior[J]，Journal of Consumer Research, 2014,41(1), 183&amp;ndash;196.[10] 江红艳，刘邦舜，孙配贞，权力感对消费行为的影响及其理论解释［J］．心理科学进展，2018,26(01)：156-168.</p><pub-id pub-id-type="doi"/></element-citation></ref></ref-list></back></article>
