SESociety and Economy2995-49592995-4975Art and Technology10.61369/SE.2026060006Article投资者舆情情绪极性对股票收益的中介效应研究—— 基于多模型融合的创新视角https://artdesignp.com/journal/SE/4/6/10.61369/SE.2026060006陈云2026462026-06-20本研究突破传统单一模型分析框架，创新性地融合Baron-Kenny 中介效应模型、Sobel 检验、Bootstrap 方法、GARCH 族模型、面板向量自回归（PVAR）以及门限回归等多种前沿计量方法，构建了一个多维度、多层次的分析体系，深入探讨投资者舆情情绪极性对股票收益的影响机制与传导路径。研究发现：（1）波动率在舆情情绪与股票收益之间起到了显著的完全中介作用，中介效应占比高达1266.05%，揭示了舆情影响市场的核心传导渠道；（2）通过GARCH、EGARCH 和TGARCH 模型的对比分析，发现舆情情绪对条件波动率存在非对称影响，负面舆情的冲击效应更为显著；（3）面板向量自回归分析表明，舆情情绪、收益率和波动率之间存在复杂的动态交互关系，形成了一个完整的反馈回路；（4）门限回归分析发现，当舆情情绪低于门槛值时，中介效应更为显著。投资者舆情,情绪极性,中介效应,波动率,多模型融合,行为金融

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