MHSSModern Humanities and Social Sciences申请中申请中Art and Technology10.61369/MHSS2026004Article重新语境化下甘肃民企英文官网的英译策略研究https://artdesignp.com/journal/MHSS/1/1/10.61369/MHSS2026004孙久媛,牟宜武2026112026-07-30在数字化国际传播中，企业英文官网既是信息发布平台，也是面向目标市场重塑身份、组织知识和建立信任的多模态话语空间。甘肃民营企业官网英译目前仍存在语言入口与页面内容错配、信息层级照搬中文站、地域文化与政策表达缺少解释、术语和句法不稳定、数据与认证呈现不符合国际用户检索习惯等问题。本文以重新语境化理论为核心，结合网站本地化与功能翻译研究，选取大禹节水、奇正集团和方大炭素的中英文公开页面进行诊断式案例分析。研究从删除、增加、替换和重组四个维度提出英译策略：删除与目标任务无关的冗余负载，增加文化背景、计量单位和可验证信息，将本土信任标记替换为国际受众可识别的标准与证据，并按照英语网站的任务逻辑重组标题、导航和段落。研究认为，企业官网英译不应停留在句子层面的语言转换，而应形成涵盖内容治理、术语管理、界面本地化、事实核验和持续更新的全流程机制。该框架可为甘肃民企提升英文官网的可读性、可信度与国际传播效能提供可操作的参考。重新语境化；甘肃民营企业；企业官网英译；网站本地化

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