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<article xsi:noNamespaceSchemaLocation="http://jats.nlm.nih.gov/publishing/1.1/xsd/JATS-journalpublishing1-mathml3.xsd" dtd-version="1.1" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><front><journal-meta><journal-id journal-id-type="publisher-id">IED</journal-id><journal-title-group><journal-title>International Economy and Development</journal-title></journal-title-group><issn>2995-4339</issn><eissn>2995-4355</eissn><publisher><publisher-name>Art and Technology</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.61369/IED.9207</article-id><article-categories><subj-group subj-group-type="heading"><subject>Article</subject></subj-group></article-categories><title>弹幕对视频平台用户粘性的影响机理研究</title><url>https://artdesignp.com/journal/IED/2/6/10.61369/IED.9207</url><author>张吴蝶</author><pub-date pub-type="publication-year"><year>2024</year></pub-date><volume>2</volume><issue>6</issue><history><date date-type="pub"><published-time>2024-06-20</published-time></date></history><abstract>弹幕作为一种独特的用户互动形式，已经成为许多视频平台的重要组成部分。它不仅为用户提供了一个即时表达观点和情感的平台，还促进了用户与平台以及用户之间的交流与互动。本研究基于信息系统持续使用理论和社会认同理论，结合视频平台弹幕功能的具体特征，从用户感知视角出发，构建弹幕对平台用户粘性的影响路径，并通过问卷调查和实证分析验证了模型的合理性。研究发现，弹幕功能可以通过提升用户体验、增强社交属性以及构建独特的社区文化等方面，对视频平台用户粘性产生显著正向影响。</abstract><keywords>用户粘性,弹幕,感知互动,身份认同,社会临场感</keywords></article-meta></front><body/><back><ref-list><ref id="B1" content-type="article"><label>1</label><element-citation publication-type="journal"><p>[1] Fang J., Chen L., Wen C., et al. 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