HASSHumanities Arts and Social Sciences3066-83013066-831XArt and Technology10.61369/HASS.2026060056Article标准语意识形态下南通大学学生的普通话与县域方言的语言态度研究https://artdesignp.com/journal/HASS/2/6/10.61369/HASS.2026060056徐陆瑶2026262026-06-20 本文以南通大学学生为研究对象，考察其对普通话与县域方言的语言态度，以及县域认同与方言评价之间的关系。研究采用问卷调查，结合言语伪装技术（Verbal-Guise Technique, VGT）和语义差异量表（Semantic Differential Scales），从声望与团结两个维度比较参与者对普通话和县域方言的评价。结果表明，普通话在声望维度上的评价显著高于县域方言，而县域方言在团结维度上获得更高评价，体现出标准语显性声望（overt prestige）与地方方言隐性声望（covert prestige）并存的特征。相关分析显示，县域认同与本地方言的声望评价呈显正相关，而与团结评价之间的相关未达到统计显著水平。研究表明，在普通话具有制度优势的背景下，县域仍可作为理解地方语言态度与地域认同的重要社会尺度。标准语意识形态,语言态度,县域方言,县域认同,南通

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