<?xml version="1.1" encoding="utf-8"?>
<article xsi:noNamespaceSchemaLocation="http://jats.nlm.nih.gov/publishing/1.1/xsd/JATS-journalpublishing1-mathml3.xsd" dtd-version="1.1" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><front><journal-meta><journal-id journal-id-type="publisher-id">HASS</journal-id><journal-title-group><journal-title>Humanities Arts and Social Sciences</journal-title></journal-title-group><issn>3066-8301</issn><eissn>3066-831X</eissn><publisher><publisher-name>Art and Technology</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.61369/HASS.2026040005</article-id><article-categories><subj-group subj-group-type="heading"><subject>Article</subject></subj-group></article-categories><title>那不勒斯地区烘焙品包装设计特色分析</title><url>https://artdesignp.com/journal/HASS/2/4/10.61369/HASS.2026040005</url><author>仇真,孙月阳</author><pub-date pub-type="publication-year"><year>2026</year></pub-date><volume>2</volume><issue>4</issue><history><date date-type="pub"><published-time>2026-04-20</published-time></date></history><abstract>在全球化消费趋势的背景下，包装作为食品与消费者的连接桥梁，日益成为承载区域文化的重要载体。本文以意大利那不勒斯地区传统烘焙品包装为研究对象，调研后发现：那不勒斯烘焙品包装具有鲜明的区域文化特征。例如，在设计上倾向使用朴素，复古的风格，文化符号更加鲜明，情感导向更为突出，尽显当地深厚的历史文化积淀，与其是港口城市所具有的开放包容的文化传统有关。同时，在现代消费观念与可持续发展理念影响下，意大利那不勒斯地区的传统烘焙品包装设计理念也在发生改变，例如，寻求传统与现代之间的平衡等。</abstract><keywords>那不勒斯地区,烘焙品,食品包装</keywords></article-meta></front><body/><back><ref-list><ref id="B1" content-type="article"><label>1</label><element-citation publication-type="journal"><p>[1]CAPATTI A, MONTANARI M. Italian cuisine: a cultural history[M]. New York: Columbia University Press, 2003.[2]HELSTOSKY C. Pizza: a global history[M]. London: Reaktion Books, 2008.[3]MONTANARI M. Italian identity in the kitchen[M]. New York: Columbia University Press, 2013.[4]ROMANO R, et al. &amp;ldquo;Sfogliatella riccia napoletana&amp;rdquo;: realization of a lard-free and palm oil-free pastry[J]. Foods, 2021, 10(7): 1-12.[5]Quartino Napoletano. A food lover&amp;rsquo;s guide to neapolitan pastries[EB/OL]. (2023)[2026-04-18].[6]ROBERTSON G L. Food packaging: principles and practice[M]. Boca Raton: CRC Press, 2016.[7]KLIMCHUK M R, KRASOVEC S A. Packaging design: successful product branding[M]. Hoboken: Wiley, 2012.[8]MANZINI E. Design, when everybody designs[M]. Cambridge: MIT Press, 2015.</p><pub-id pub-id-type="doi"/></element-citation></ref></ref-list></back></article>
