<?xml version="1.1" encoding="utf-8"?>
<article xsi:noNamespaceSchemaLocation="http://jats.nlm.nih.gov/publishing/1.1/xsd/JATS-journalpublishing1-mathml3.xsd" dtd-version="1.1" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><front><journal-meta><journal-id journal-id-type="publisher-id">HASS</journal-id><journal-title-group><journal-title>Humanities Arts and Social Sciences</journal-title></journal-title-group><issn>3066-8301</issn><eissn>3066-831X</eissn><publisher><publisher-name>Art and Technology</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.61369/HASS.12489</article-id><article-categories><subj-group subj-group-type="heading"><subject>Article</subject></subj-group></article-categories><title>符号学视角下的“粉红税”现象探析</title><url>https://artdesignp.com/journal/HASS/1/2/10.61369/HASS.12489</url><author>周子越,杨士琪,金弘,何思雪,夏浩来</author><pub-date pub-type="publication-year"><year>2025</year></pub-date><volume>1</volume><issue>2</issue><history><date date-type="pub"><published-time>2025-04-20</published-time></date></history><abstract>在现代消费社会中，&amp;ldquo;粉红税&amp;rdquo;现象广泛存在，即女性在购买同类商品时需支付更高价格或接受较低质量的产品，商家通过性别化标签或营销策略隐性增加女性消费支出。这一现象反映了消费领域的价格歧视与性别不平等，背后涉及收入差距、消费权益失衡等深层次问题。本研究通过文献分析、问卷调查及案例研究，从传播学、心理学和社会学角度深入探讨&amp;ldquo;粉红税&amp;rdquo;，旨在提升公众维权意识，促进性别平等与社会和谐。</abstract><keywords>粉红税,符号学,消费,性别差异</keywords></article-meta></front><body/><back><ref-list><ref id="B1" content-type="article"><label>1</label><element-citation publication-type="journal"><p>[1]Paoletti, J. B. . (2012). Pink and blue: telling the boys from the girls in america. library journal.[2]Ayres, I. (1991). Fair driving: Gender and race discrimination in retail car negotiations. Harvard Law Review, 817-872.[3] 雷晓雪. 符号学视域下&amp;ldquo;粉红税&amp;rdquo;现象产生原因探析[J].新闻世界,2024,(10):76-79.10.19497/j.cnki.1005-5932.2024.10.016.[4]Abdou, D. S. (2019). Gender-based price discrimination: The cost of being a woman. Proceedings of Business and Economic Studies, 2(5).[5]Guittar, S. G., Grauerholz, L., Kidder, E. N., Daye, S. D., &amp;amp; McLaughlin, M. (2022). Beyond the pink tax: gender-based pricing and differentiation of personal care products.Gender Issues, 39(1), 1-23.[6]Brand, A., &amp;amp; Gross, T. (2020). Paying the pink tax on a blue dress-exploring gender-based price-premiums in fashion recommendations. In Human-Centered SoftwareEngineering: 8th IFIP WG 13.2 International Working Conference, HCSE 2020, Eindhoven, The Netherlands, November 30&amp;ndash;December 2, 2020, Proceedings 8 (pp. 190-198). Springer International Publishing.[7]Pramesti, A. N. (2024). The Pink Tax in Consumer Behavior for Personal Care Products. Journal of Consumer Studies and Applied Marketing, 2(2), 178-190.[8] 胡姚雨. 被困在&amp;ldquo;粉红税&amp;rdquo;里的女孩[J].课堂内外( 高中版),2021,(45):10-11.[9] 古北. 流行语镜像中的文化面相（五十四）&amp;mdash;&amp;mdash;说&amp;ldquo;粉红税&amp;rdquo;[J].师道,2023,(09):59.[10] 柯莎, 程志.《芭比》：女性主义、符号消费与资本美学[J].教师博览,2023,(35):61-63.</p><pub-id pub-id-type="doi"/></element-citation></ref></ref-list></back></article>
