[1]UNCTAD. Creative Economy Outlook: Trends in international trade in creative industries. United Nations.2020.[2]Wang, C. The value and path of cultural and creative product design from the perspective of cultural communication. Journal of Landscape Research, 2020,12(4), 125-128.[3]Hassenzahl, M. User experience (UX): Towards an experiential perspective on product quality. In Proceedings of the 20th International Conference on l’Homme et la Machine (pp. 11-15).2008.[4]Ragin, C. C. Redesigning social inquiry: Fuzzy sets and beyond. University of Chicago Press.2008.[5]Rihoux, B., & Ragin, C. C. Configurational comparative methods: Qualitative comparative analysis (QCA) and related techniques. Sage Publications.2009.[6]Zhang, W., & Li, H. The symbolic meaning and design strategy of cultural and creative products. Packaging Engineering, 2019,40(14), 211-215.[7]Wang, J., & Wang, S. Research on the design of cultural and creative products based on user experience. In International Conference on Human-Computer Interaction (pp.543-554). Springer.2018.[8]Norman, D. A. Emotional design: Why we love (or hate) everyday things. Basic Books.2004.[9]Wang, X., Chen, Y., & Zhang, L. Participatory design in cultural heritage preservation: Lessons from community-based creative projects. Design Issues, 2021,37(3),45-58.[10]Kumar, V., Ramachandran, D., & Kumar, B. The role of marketing agility in achieving sustainable competitive advantage: A fsQCA approach. Journal of Business Research,2022,139, 1420-1432.[11]Fainshmidt, S., Witt, M. A., Aguilera, R. V., & Verbeke, A. The contributions of qualitative comparative analysis (QCA) to international business research. Journal of International Business Studies, 2020,51(4), 455-466.